The Company

A-ROSA is a premium European River Cruise company, which was established in 2000 as a subsidiary of P&O Princess Cruises and is currently owned by UK-based Duke Street, CEO Jörg Eichler, and COO Markus Zoepke. The river cruise line’s fifteen vessels explore a wide variety of destinations on the Danube, Rhine/Main/Moselle, Seine, Rhône/Saône and Douro, offering city and nature tours as well as curated themed itineraries.

The company operates offices in Rostock, Chur (Switzerland) and Cardiff (Great Britain) and currently employs around 850 people from 25 different nations.

Providing exceptional choice and flexibility, voyages range from 4 to 16 nights, making it the perfect choice for guests seeking short breaks, as an add-on to any European holiday, and for river cruise enthusiasts looking for comprehensive itineraries. A-ROSA’s vessels offer outdoor grill stations, bars, lounges and restaurants in a relaxed environment, contemporary and spacious outside cabins with a combination of windows and Juliette balconies and luxurious balcony suites, complete with onboard pool or whirlpool, board shop, beauty & massage centre, gym, panorama sauna and relaxation area and outdoor features, such as putting green, shuffleboard, and giant chess.

In the coming years, the company’s premium position and quality leadership will be further strengthened by investments in product innovation, marketing, and sales. To continue a growth path in the core business, the focus is on the construction of new vessels and expansion to include new destinations. Therefore, the new A-ROSA SENA joined the fleet in June 2022. The innovative E-Motion ship is hybrid-powered and has a battery storage unit, which enables it to call at the ports of the most beautiful cities along the Northern Rhine almost silently and without producing local emissions. Thanks to these and other innovative technologies, the A-ROSA SENA won 1st place at the 2022 German Awards for Sustainability Projects in the category "Service – Transportation".